A TARGETED VIDEO AD IS SHOWN TO POTENTIAL CUSTOMERS. WHEN THE POTENTIAL CUSTOMER INTERACTS WITH AD THEY BECOME A POTENTIAL LEAD. THEY ARE ENCOURAGED TO TAKE ACTION, AND IF THEY TAKE THAT ACTION THEIR INFORMATION IS PROVIDED TO YOU AS A VIABLE LEAD.
A quality 30 second video ad can cost anywhere from $2500 locally to $50,000 or more nationally. Starting price to manage a Google Adwords campaign - $500 a month. These costs have made an online video marketing campaign cost prohibitive. Until now... With our EXTRA program, we produce quality video advertisements with a clear call to action. These ads are then placed online targeting people looking for your goods or service - potential customers. By interacting with your video they have expressed interest which makes them a potential lead. They are then asked to provide some information. If they provide that information you have a viable lead. The best part? You only pay for potential and viable leads. In other words, you only pay for results.
What is a lead worth to you?
The answer to this question is different for everyone. And there are two different kinds of leads - a potential lead and a viable lead. A potential lead would be someone that wants/needs your good or service who now knows about your company and what you have to offer - because they interacted with your ad. A viable lead is someone who wants to do business with you and has provided you with their information - because they interacted with your ad.
Unlike all of the traditional methods listed above, with EXTRA you don’t have to pay up front and hope for results. You are paying for potential leads and viable leads as they come in at regular intervals. Your rate is agreed upon before you start and is based on the value of a lead to your company.
Contact us today to get started!