How NOT to develop leads…

As webmaster to many clients, I typically get a copy of emails generated by my customer’s websites.  Besides actual customers or job seekers, there is a surprising amount of solicitation. Most is the usual spam, but occasionally I see emails like the following (the names have been changed to protect the ridiculous.):

Message Body:

Hi!

I know you are quite busy, so I’ll keep this first message short, sweet and to the point.

Are you interested in a guaranteed results based marketing plan?.

My name is XXXXXX. I’m the CEO of a very well reputable US Based Digital Consulting firm located in XX & XX ,USA – XXXXXX – We excel at web design/dev and guaranteeing first page google results with quite a few years experience.

Are you in the market for Website Development, SEO (Putting your business on page 1 of Google) or Social Media Marketing?

If so, when would be the best time for a call over the next few days?

Looking forward to getting in touch!

Best,

XXXXXXX

XXXXXXXXX

888.XXX.XXXX

Where to begin… Here is an EXPERT on SEO that is contacting someone through the form on their website. Does anyone see the irony here? If he was truly an expert in SEO, then he would be generating leads from his website that ranks on the first page of Google for the services he is offering. Right?
The idea that this guy is an “expert” makes me laugh. You are trolling people’s forms for business!

Furthermore, if you are really interested in speaking to someone – you call them. Or email them even. To not call a potential customer, demonstrates a complete lack of regard for that customer. Can you guess how many clients I have landed without a phone call? ZERO. If I am initiating a sales effort – it is either a phone call or visit to their business. Why? Because it demonstrates the level of service I am going to give that customer.

On to his claims of “quite a few years” – how many is that exactly? I can tell you exactly how long I’ve been in business and how long I’ve been doing SEO. I started my business January of 2010, and got my first SEO customer that Spring.

I know it seems harsh to pick at this poor guy’s message. Who knows, maybe he is head of a million dollar marketing company. Maybe he is the best SEO guy out there. But, I have to say, if this is how he generates sales leads, I’d be very surprised.

So, here are a couple of tips to marketing your business, the right way:

  • Show potential customers you care. Make the effort to call or visit in person when asking for someone’s business.
  • Be consistent. Make sure your marketing contains (and fits with) your message. Everything should be telling the same story.
  • Treat people with respect. This should be a no-brainer, but use the Golden Rule. Be on time.
  • Be true to your word. Do what you say you are going to do.

Nothing really new there. But, if you will apply these tips, they will help you down the road.

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