Why Video Marketing?

One of the fastest growing areas in marketing today is video marketing. Gone are the days when you had to go to your local major network affiliate to have your commercial made and aired. Today you can have a commercial play on your web site, on your social media pages, on local cable channels, local satellite channels or show up in online videos and advertising.

Many business owners struggle with the idea of marketing online. It requires more of them than they are typically willing to give. And then they are faced with the idea of video marketing… and it feels overwhelming. Some of the questions that they are faced with are:

  • How do I make a video for my business?
  • What quality does it need to be?
  • What should it be about?
  • How much would it cost?
  • Where would it show?
  • Why even bother?

We can answer all of those questions. Most of these questions are specific to your situation, but we can address the last question right here and now.

Here are some stats that may open your eyes a bit (source):

  • 4 times as many consumers would rather watch a video about a product than read about it.
  • 1 in 4 consumers actually lose interest in a company if it doesn’t have video.
  • Customers are nearly 50% more likely to read email newsletters that include links to video.
  • 4 in 5 consumers say a video showing how a product or service works is important.

But, even without stats, you know this to be true. Just like you are more likely to look up a good or service on your phone, you are more likely to watch a video than read a page of content on someone’s web site. Sure, your web site can have a typical “About Us” page – or it can have an “Our Story” video. Which one will engage people more?

Marketing is about getting your message out there. Your message needs to be seen and heard not just read. Video Marketing does that. There are tons of great opportunities to integrate video into your marketing. And, if done right, it will yield huge results for your business.

Here are a few examples of video work we have done:

Contact us today to get answers regarding video marketing for your business.

le(at)marketingandcreative.com or 979.997.5511

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