Search Engine Optimization, or SEO, is the process of getting your website and/or your core information at the top of search engine results.
There are many aspects to this process and this article is not meant as a tutorial on how to do SEO nor is it a primer on the process. This is more or less an argument for SEO.
Let’s say you have a great idea for a restaurant. You find a good location, you build your restaurant. You have excellent food, excellent service. Do you stop there? Of course not, you get the word out – you market. Imagine how much business you would get if this restaurant had no signs, no advertising, no marketing of any kind. Chances are you’d be closing the doors before too long.
The same is true of your online presence. You need to get the word out, you need to drive business to your website. Why? Because it can be the single biggest and best marketing tool you have. And if you have spent time and money making a quality web site – don’t you want customers and potential customers to see your website?
Many people have a basic understanding of websites and what they want in a website, but when it comes to SEO they are clueless. They don’t know who to turn to for help or even where to begin.
Here are a few tips on what to look for in SEO and why:
- Full time. You want a company or person that does this full time – not your cousin who does websites as a hobby. You want to make sure your business is getting a professional SEO services.
- Real person. You want to make sure that you can talk to a real person. If something goes wrong or you have questions, at the end of the day, a real person can understand you and help.
- Price. SEO is labor intensive. Consequently, it costs money. Make sure you aren’t under paying, nor over paying. Too much and you are probably paying for things you don’t really need. Too little and you are most likely getting ripped off. A good rule of thumb is $300 a month for a real full-time person to optimize your site for SEO and maintain it. We charge less than this for our service, but that brings us to our next point.
- Commitment. How often will they be looking at your SEO rankings? Approximately how many hours of their time are you paying for? What do they need from you to make this whole thing happen? What all are they offering you?
SEO is critical to online marketing and marketing. Customers are out there looking… are they finding you?