3 years ago I wrote a post titled – “Why you?”

I’m constantly thinking about that post. The reality is there are even more low cost and no cost options for web sites. The same can be said for pretty much every service we offer. And the truth is, you can probably get a pretty decent web site up and running for your business with one of those other companies. Yeah, I said it. I’m not afraid of it.

The same can be said with most business to business services. Accounting – QuickBooks. Taxes – TurboTax. Lawyer – LegalZoom. In today’s marketplace, there is always a lower cost option – usually run by AI or some cheap overseas labor. So, why us?

  • First, you get what you pay for.
    There is no such thing as a free lunch. Have you ever had a free lunch? I have. I have been to seminars where they had a lunch tray of Subway sandwiches. None of them were toasted. Plain white bread with american cheese. Half were turkey, half were ham. They had packets of mustard and mayo you could squirt on if you wanted. What it made me want was a nice toasted over roasted chicken with ranch, just like I like it. But, beggars can’t be choosers. The lunch wasn’t free either. I had to sit through a stupid seminar – I can’t even tell you what it was about now. I just remember my complete and utter disappointment at those cold bland sandwiches.
    The same is true of any of the services we offer. Do you want a bland cookie cutter web site or do you want a custom web site made specifically to your tastes and needs?
  • Second, you may not be “getting” anything.
    Leasing a car makes more sense now than when the idea of leasing first came around. Back then the cost of cars was low enough that ownership made more sense than leasing. With the high resale market for used cars, my grandfather actually bought a new car every couple of years and actually made a little money on the deal.
    And although a car lease makes sense today, would you lease a web site? Or any other key piece of your business’ identity or brand? And yet, that’s what many people are doing. They use a free or low cost option only to find out too late that they don’t actually own anything. The web site doesn’t belong to them – worse yet, they are stuck with the terms and the company can change those terms at any time. Oh the horror stories I could tell you.
  • Time is not on your side.
    There was a movie called The Edge with Alec Baldwin and Sir Anthony Hopkins. Hopkins character says, “What one man can do, another can do!” For him that meant surviving in the wilderness, but the same can be said of most any service. I could go to school and learn to fix my AC, or my electrical system, or my plumbing. But, I don’t. Why? Because most of the time, I’m calling someone who has an education (and/or certification) but more importantly – years of experience doing what they are doing. They are experts at what they do. Their days and nights are filled with it. All of the time that they have invested in what they do is worth something.
    The same is true of your marketing for your business. Sure, you can read a book, or Google it, or find a high school kid to do it – but should you? If this is the story of your business – do you want it told by an expert story teller or a someone who just learned to read?
  • Service is Key.
    This is so true. And we judge so many people by this. I called a sales lead the other day. The were extremely rude and hung up on me. I wasn’t hard selling them, in fact I was just asking if they had received an email with some free stuff attached. I had one of their competitors tell me, “We aren’t interested, no thank you.” It became abundantly clear why company A had many 1 star reviews online while company B had no 1 star reviews. Now, I personally don’t need the service that these companies offers, but you better believe if anyone I know of or even come across needs their service I will be recommending company B. No one wants to deal with a-holes.
    We make a point to answer the phone or call our customers back as soon as possible. We try and deal with all problems as quick as we can. I will personally drop by and talk to customers face to face on a regular basis. I am proactive in dealing with customers. If I haven’t heard from them, I will contact them. That level of service costs money, but it is worth every penny.

Contact me today for a free consultation. – Le Cowan lemarketingandcreative.com

twitter